The Charm label, a subsidiary of Jet Star Records, has made a significant impact with its notable series such as the Charm 'Gold' Series, Just Ragga, Riddim Rider, and Pure Lover Volume. The 'Gold' series of albums focuses on compiling the best tracks from a particular artist. Meanwhile, the Pure Lover Volumes are compilation albums that exclusively feature love songs. These releases, specifically the Pure Lover Volumes, have garnered recognition among fans seeking romantic and heartfelt reggae music. The Charm brand has firmly established itself within the reggae industry through its popular subsidiary brands and series.